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No matter what medium you choose to advertise with, you have to fight an uphill battle. Your audience already swims through a flood of promotions and ads every time they go online and leave the house. They find promotions in their mailbox, on buildings and billboards, on their favorite websites, and in their favorite magazines. With so many advertisements everywhere, you’d think that your clientele would purchase new things constantly. But even if they need the product, they may not respond to the ad.

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