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Whether you work as a business mogul or a neophyte with talent and potential, you need business cards to communicate with your customers. These cards give the people you interact with a way to contact you. Business cards also remind customers about your business when they need a certain product or service.   However, consumers receive hundreds-even thousands of business cards in their lifetimes.

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In a world steadily moving online, a slip of paper still has an incredible impact on an audience. When you give your clients a business card or brochure, you give them something that may stay with them for a long time, whether it lingers in their wallet, on their desk, or in their briefcase.   As you design your print materials, you will make decisions about paper type, text color, and imagery. But consider one element that says much more about your company than you might think: your font type.

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