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As your business expands, your logo becomes the face of the organization. It’s the first image your customers, partners, and competitors picture when thinking of your services and products. Your best logo conveys the value of your business without overwhelming the viewer. In short, your logo is one of the most important graphic designs your company will ever use. Some studies even suggest that preschool age kids recognize brand logos before learning their alphabet.

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In our previous blog post, we gave you the recipe for the ultimate business card. One of our tips included using complementary colors to catch your clients’ eyes. But did you know that colors have more of an impact on your audience than just to grab their attention? In fact, multiple studies note how different hues, shades, and tints affect human behavior.

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