In this day and age, digital design is increasingly accessible. Anyone can purchase a version of Photoshop, or an affordable alternative, to create graphics that range from official business flyers to digital art.
As a small business owner, you have to calculate for many expenses. As you work on your logo, marketing designs, and business correspondence stationery, you may wonder if investing in professional design services provides enough benefits to justify the expense.
Many business owners have already discovered how easy and effective working with a graphic designer can prove. But in this blog, we discuss five of the ways you could benefit from partnering with an expert rather than trying to produce professional-looking graphics on your own.
1. Guaranteed Legally Compliant Graphics
Without looking it up, can you explain the measures you must take to own an image? If you’re like most people, you probably can’t.
A professional, however, can. These experts work with clients from many different industries to not only create the ideal company image, but also to avoid any legal complications. A professional graphic designer can ensure that you apply for all the necessary licenses and avoid any potential legal pitfalls.
2. Increased Marketing Resources and Options
If you work on your own, you may be limited to the tools and supplies you have at home or can purchase at your local print shop. But many designers, especially those who work for full-service companies, have a multitude of resources.
Part of the consultation process is determining which options will best serve your company, whether that means booklets, mailing packets, or print magazines. You won’t have to sift through the options on your own, and you won’t run the risk of investing in a marketing choice that doesn’t target your intended audience.
3. Polished, Professional Representation
You may have a great eye for composition, but if you design with free fonts and clip art, it will show. Some business owners, especially new business owners, focus too much on the money they could save by designing their own logo and marketing.
These business owners don’t realize that an outdated, sloppy, or unfinished graphic design campaign can reduce the amount of new customers they receive. If you cannot confidently create polished, professional digital designs, work with someone who can.
4. Reduced Risk of Future Revision
Often, when business owners design all of their own graphic elements, they end up with some problems. These issues may range from incorrect file sizes to trademark-infringing images.
When this happens, the owner usually has to double the time and money already spent on graphic design for revisions.
When you work with a graphic designer, you ensure that you don’t need to redesign unless you want to at some future date. You won’t have to rethink your logo or company header because the colors don’t coordinate, the font isn’t universal, or the file type isn’t compatible with digital platforms.
5. Smaller Budget for Better Products
You may not want to invest in graphic design services. But the fact of the matter is, it often costs more to find all the printing materials yourself, deal with any revisions, and troubleshoot any legal problems.
If you work with a trusted designer or design company, you’re likely to spend less money than you would working alone for a far superior end product.
Whether you need a redesigned logo or sleek, stylish business cards, meet with a professional graphic designer or established design company. Many companies offer free or low-cost consultations so you can make an informed decision about whether or not that professional’s services suit your company.
Working with a practiced professional can benefit you and your business in numerous ways, including those listed above. For more information about business graphic design, read our other blog posts.