Whether you work as a business mogul or a neophyte with talent and potential, you need business cards to communicate with your customers. These cards give the people you interact with a way to contact you. Business cards also remind customers about your business when they need a certain product or service.
However, consumers receive hundreds-even thousands of business cards in their lifetimes. How can you expect them to remember your card when they’ve received so many others from businesses in the same industry?
You can’t-unless you use the recipe below to craft the ultimate card design. Browse through our tips and use all or several of them to create your business cards. Then, even if your customers tuck the little paper into their wallets or purses, they won’t forget the striking and unique effect your card had on them.
1. A Cup of Contact Information
You can’t consider a business card an actual business card until it has contact information on it. However, you should not overwhelm your customers with all of your information all at once. Instead, give your customers just enough. Your contact information should include:
Your name, in the biggest font size
The company you work for
Your position or title
Your phone number
If you have space, you can also include other information, such as the URL to your website, or your office address. But as long as your business cards contain the information in the list above, you’ve done all you need to do.
2. An Ounce of Quality Paper-or a Unique Material
Whatever you do, don’t put your business card on regular printer paper! Not only will that card last less than two seconds in someone’s purse, but it will leave a negative impression as well. If you use something as cheap as printer paper for your card, your customers will assume that you cut corners with the rest of your business practices as well.
So instead, use heavy cardstock at the bare minimum. But if you want to leave the best kind of impression, try a more unique material. These materials may include:
You can even print your business card on food items, like cookies or meat. Just make sure you give out your business cards quickly so the foods don’t go bad. Your customers won’t like it if your cards make them sick. And you want to avoid angry phone calls and lawsuits as much as possible.
3. A Teaspoon of Modern Typefaces
You may feel tempted to find the fanciest, most unique typeface or font available to make your business card stand out. However, if customers strain to read the font, they’ll simply cast your card aside and research companies online instead.
Don’t lose your clientele to a curly script. If you must use a typeface with a few flourishes, make sure that typeface only acts as an accent. Maybe it could spell out your name, while the other text has a simpler font. Or you can make this process easier and use simple serif or sans serif fonts instead. Nobody strains to read these typefaces, and they’ll make you look more modern as well.
4. A Dash of Simplicity
As mentioned in the contact information section, you don’t want to overwhelm your customers with a bunch of information at the same time. That rule applies to graphics and decorations just as much as it does to text. So don’t overload your business cards with pictures and patterns.
Add maybe one image or logo to the side, along with your contact information. You have more freedom on the other side of the card, but you should still keep the design simple. Add one large picture, or simply put a symbol that represents your brand or company in the middle of the card. Or you can let your creativity run wild-just make sure your design looks easy on the eyes.
5. A Sprinkle of Complementing Colors
Bright colors seem like they’d have a more powerful impression than pastels or even neutrals. But if you stick a bunch of bright colors onto the same tiny business card, you’ll make yourself look tacky. Again-focus on simplicity. Choose one bright, neon color if doing so goes with your company’s color scheme. But keep the rest of the colors on your business card neutral.
However, you can avoid neon colors altogether and stick with bolds, pastels, and black and white. These colors in combination look more modern, so your clientele will think of you as more cutting edge.
6. A Pinch of Professionally Cut, Parallel Sides-or a Unique Shape
If your business cards look lopsided or uneven, your customers will think of you as lazy. Make sure every card has sharp, straight, professional cuts. Or, if you want to make your company look creative, cut your business cards in unique shapes, like circles, squares, or even animal outlines. You can also go farther outside the box and use promotional products, like USB drives or even matchboxes, as your business cards.
Keep these tips in mind as you design your business cards. You’ll wow customers and garner more business if you stick to these principles. For more information on print design, check out the rest of our blog.