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As a small business, your print advertisements rely on words and images to persuade consumers to buy or use your business services. These words and images help customers learn about your business, know the kinds products you sell, and lead them to make a purchase.   Over time copywriters, businesses owners, and marketing professionals have discovered that certain words are more likely to increase customer feedback and generate sales. Read on to learn which words can help bolster your print advertisements.

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In the age of information and electronic commerce, some might turn their noses up at print media. Whether your business is solely online, in stores, or both, there’s great power in using product catalogs.   Although originally used in more archaic versions of marketing, modern product catalogs offer new and effective ways to increase sales. Below, you’ll find five reasons to use a product catalog for your business.   1.

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The holidays are just around the corner, and your company is getting ready for increased gift sales, the annual Christmas party, and a holiday fundraiser for a local food drive. It’s a busy time of year, but you want to take the time to let your employees and clients to know that their trust means a lot to you and to your business.   A personal touch is just what you need to express your gratitude.

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In this day and age, digital design is increasingly accessible. Anyone can purchase a version of Photoshop, or an affordable alternative, to create graphics that range from official business flyers to digital art. As a small business owner, you have to calculate for many expenses. As you work on your logo, marketing designs, and business correspondence stationery, you may wonder if investing in professional design services provides enough benefits to justify the expense.

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Think about the last donation you made to a charity or organization. Now think about why you donated to that particular group.

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Your potential customers have dozens of marketing messages coming at them every day. This means you have just a few seconds to introduce them to your business. What do you want them to see? To read? To remember? One of the best ways to catch your audience’s attention in a snap is to use a business postcard. A postcard contains just a small amount of copy, so readers can quickly process its contents.

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As your business expands, your logo becomes the face of the organization. It’s the first image your customers, partners, and competitors picture when thinking of your services and products. Your best logo conveys the value of your business without overwhelming the viewer. In short, your logo is one of the most important graphic designs your company will ever use. Some studies even suggest that preschool age kids recognize brand logos before learning their alphabet.

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In our previous blog post, we gave you the recipe for the ultimate business card. One of our tips included using complementary colors to catch your clients’ eyes. But did you know that colors have more of an impact on your audience than just to grab their attention? In fact, multiple studies note how different hues, shades, and tints affect human behavior.

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Whether you work as a business mogul or a neophyte with talent and potential, you need business cards to communicate with your customers. These cards give the people you interact with a way to contact you. Business cards also remind customers about your business when they need a certain product or service.   However, consumers receive hundreds-even thousands of business cards in their lifetimes.

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In a world steadily moving online, a slip of paper still has an incredible impact on an audience. When you give your clients a business card or brochure, you give them something that may stay with them for a long time, whether it lingers in their wallet, on their desk, or in their briefcase.   As you design your print materials, you will make decisions about paper type, text color, and imagery. But consider one element that says much more about your company than you might think: your font type.

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